Fictional campaign for France Énergie Éolienne created for a student inter-agency contest.
The campaign’s concept is to raise public awareness about wind energy, which suffers from unpopularity in France. It uses humor by playing on the French expression ‘se prendre un vent’ (literally ‘to get hit by wind,’ commonly used to mean ‘getting rejected’ or ‘getting blown off’).
The campaign was created as a team effort, and I personally produced the showcase video.
We’ve been shortlisted to the final, presenting the video to the client in Le Grand Rex, the most famous cinema in Paris.