CONTENT CREATION
FOR B2B MARKETING & COMMUNICATION ACTIVITIES
POST-EVENT RECAP
Video is a powerful tool for communicating around an event. This recap video showcases the opening of PRS IN VIVO’s Retail Lab in Lille, from filming through final editing.
MOTION DESIGN
Motion design is an effective way to promote an offer or solution to clients. Combining dynamism with adaptability across all social media platforms, it strikes the perfect balance between engagement and versatility.
This motion design was created for FastPack, an Ipsos offer powered by PRS IN VIVO’s packaging expertise, aiming clients and prospects.
ARTICLES & THOUGHT LEADERSHIP
Articles and white papers are excellent tools for staying connected with clients in a B2B context. While experts contribute the core content, the marketing and communications role involves guiding the process from writing and proofreading through to layout and distribution—particularly on social media through carousel posts.
INFOGRAPHICS & CLIENT PRESENTATIONS
As a graphic designer and marketing manager, I develop infographics for clients and oversee external communication through social media and web articles.
This wireframe illustrates the process behind selecting the right figures to highlight and structuring them like a storyboard, ensuring visual coherence before moving into final graphic design.
CORPORATE CONTENT
Corporate communication, particularly content that showcases employees, helps build internal loyalty while attracting potential candidates and top talent to the company.
This example highlights an internship and apprenticeship recruitment campaign, launched in April 2024 to bring in new talent by September.
