MARKETING CAMPAIGN

Strategy | Content Creation | Video Editing | Recording

WHAT

Pack HealthCheck™ is a fast, modular diagnostic solution from PRS IN VIVO that assesses the performance of a current packaging against key competitors, with results delivered in just 24 hours.

Following PRS IN VIVO’s integration into Ipsos, this was a key launch for the company. I was asked to help the teams promote this solution through a marketing campaign.

TARGET

Every marketing campaign starts with a clear understanding of its audience: who they are, what they need, what motivates them, and what concerns them. Even the most creative communication will fail if it does not resonate with the people it is intended to reach.

Defining clear personas is therefore a critical first step. It helps us understand their challenges, priorities, and decision-making criteria, enabling more relevant and impactful communication.

Based on this analysis, we identified three core audience profiles:

CONTENT CREATION

Based on our target audience analysis, we were able to define the most relevant content strategy and communication assets. Acting as Art Director, we developed a multi-channel campaign centered around a four-part video series showcasing the expertise of PRS IN VIVO and the key benefits of Pack HealthCheck™.

Each episode, approximately one minute long, was translated into four languages (English, French, Portuguese, and Spanish) and distributed over a one-month period through targeted LinkedIn campaigns and one-to-one outreach.

To support the launch, we also implemented an email marketing campaign through HubSpot, created personalized outreach templates for PRS IN VIVO leaders to use with clients and prospects, developed a summary carousel, and designed a dedicated landing page.